Dumb is not an inborn condition. You get to dumb after going through smart. Smart is stupid because it stops at smart. Smart is a phase. Dumb is post-smart. Smart is finite, well-trod, formulaic, known. The world runs on smart. It’s clearly not working. I want to live in a world where the smartest thing you can do is the dumbest. I want to live in a world where a fluorescent tube leaned up against a wall is worth a million dollars. Or where a plumbing fixture on a pedestal is considered the most important art work of the century. Or where building an eternally locked Prada store in a vast expanse of empty Texas desert is considered a stroke of genius. Or where all of the numbers from one to a thousand can simply be classified by alphabetical order and published as a poem. Effortless and easy, dumb is free of failure, an infallible world where the best result is the one you happen to get.

Kenneth Goldsmith, The Awl,  July 23rd, 2013


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